Brief 1. Tamarillo. Spirographs

A branding brief done by Leo Burnett that demonstrates a business card that uses spirographs as their interactive and innovative element.

Brief 1. Tamarillo. Music Mathemtaics

John Maeda still remembers a parent-teacher conference from when he was a child. Maeda beamed with pride as his teacher told his father, “John is good at math and art.” However, the next day, when Maeda’s father recounted the conference to a customer at his store, all he remembered was, “John is good at math.”

Maeda, now the President of the Rhode Island School of Design, shares in this hilarious talk from TEDGlobal 2012 that one of the central questions of his life became: “Why did dad not say ‘art?’”

Maeda’s studies in math and computing took him to MIT, his father’s dream. But he eventually realized that he had to follow his own passions and enrolled in art school. It was there that he began to see common space between the areas of study.

“I began to think about the computer as a spiritual place of thinking. I was influenced by performance art,” says Maeda, before sharing one of his earliest works — a computer enacted by people. “When people say, ‘I don’t get art. I don’t get it all,’ that means art is working.  Art is supposed to be enigmatic … Art is about asking questions — questions that might not be answerable.”

To see Maeda’s human computer and hear his ideas on how design can inform leaders,watch his wonderful talk. Below, check out four of Maeda’s many works that explore the intersection of technology, art and design.

Brief 1. Tamarillo. Spirograph

DIY Laser Spirograph from Labitat on Vimeo.

A DIY made laser spirograph that we will not be trying out regarding time and technical skills but it's an interesting way to create a spirograph and to maybe use it in concerts rather than just a projection.

Brief 1. Tamarillo. Light drawings

Light painting is the process of using one or more light sources to fill in a single exposure to create a unique image. If you think of the light like a pencil to paper and then add tools like a Spirograph to the situation you might understand what exactly I am doing.

The light wheel is actually pretty simple and you can get pretty creative with it on the fly. It is made up of a bicycle wheel (any size, however I have found that a 20” BMX bike wheel is a good size), A set of battery operated LED string lights. (These can be purchased from eBay or if you are lucky around October through March you can pick them up at Target or IKEA (any store that sells Christmas stuff is likely to have them). The lights are attached using black electrical tape and I used a bike peg I had laying around as the handle.

In this article, 55125 will teach you how to build your own light wheel.

Brief 1. Tamarillo. Spirograph

Conventional and re-usable ways to create a hand made Spirograph set using an old CD ram if sprayed and displayed right - that could save money and allow us to work on a low budget.

Brief 1. Tamarillo. Killing Time

These are the snapshots of the original videos. We used a lot of them for Tamarillo banners and profile pictures to start things moving towards the branding and start building up excitement. We used a scientific approach to create the visuals so in a way mimicking the concept of the logo structured creativity and  the final results were just great:

We used the photography studio space to shoot the video in and spend hours just experimenting and creating different patters and textures by using milk, washing liquid and food coloring. Even thought this technique has been used before but no one as of now has created a music video out of it.